AAPL vs AMZN: 2026 Comparison
Verdict for Passive Income: It's a Draw
Distinct Roles: AAPL is a stable core holding, while AMZN is a high-growth, high-volatility play.
Distinct Roles: AAPL is a stable core holding, while AMZN is a high-growth, high-volatility play.
While both are excellent, AAPL edges ahead due to slightly better historical returns and lower volatility, making it the ideal core holding.
Dividend Yield
CAGR (15y)
Stress Test: How Did They React?
Real historical performance during key market events (Crashes & Rallies).
| Market Event | AAPL Return | AMZN Return | Verdict |
|---|---|---|---|
COVID-19 Crash Global pandemic lockdown selling pressure 2020-02-19 • 2020-03-23 | -30.7% | -12.3% | AMZN Wins |
Post-COVID Recovery QE-fueled tech and growth rally 2020-03-24 • 2021-12-31 | +191.3% | +71.9% | AAPL Wins |
2022 Inflation Bear Rate hikes and tech valuations reset 2022-01-01 • 2022-10-12 | -23.7% | -33.7% | AAPL Wins |
AI Boom & Rally Generative AI hype driving Mega Caps 2023-01-01 • Present | +122.1% | +164.9% | AMZN Wins |
👤 Which one is right for you?
Select your primary investment goal to see the recommended choice:
Both AAPL and AMZN offer similar dividend yields, making income generation a wash between the two.
Growth of $10,000
Historical performance if you invested $10k at the start
Head-to-Head Metrics
Direct comparison of key investment characteristics
| Metric | AAPL | AMZN | Contextual Difference |
|---|---|---|---|
| Beta (Volatility) | 28.25% | 32.83% | AAPL is less volatile |
Beta (Volatility)
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