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Your Question:

"Stock fell 30%, should I buy more or sell?"

Averaging Down vs Cutting Losses: When to Buy More or Sell

When to average down vs accept loss.

Last updated: February 2026

Quick Answer

  • User stock is down, considering averaging
  • Category: portfolio | Level: intermediate
  • Applies globally

Understanding the Problem

User stock is down, considering averaging

The Solution

This is a strategic decision that depends on your personal circumstances.

There is no single "right" answer, but understanding the factors helps you make an informed choice.

Step-by-Step:

  1. Assess your current situation
  2. Consider the trade-offs involved
  3. Evaluate tax implications
  4. Make a decision aligned with your goals
  5. Document your reasoning

Example Scenario

Situation: You purchased 100 shares at $100 on January 15, 2024, and sold them at $130 on November 15, 2024.

Analysis: Holding period = 10 months (less than 12 months = short-term)

Result: Gain of $3,000 taxed as ordinary income at your marginal rate.

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